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The company also devoted 25 percent of its advertising to the promotion of war bonds and stamps, a service for which it was awarded a distinguished service certificate by the Secretary of the Treasury Henry Morgenthau, Jr.

As one of the few American watch companies, Bulova took its patriotic duty quite seriously: many of the company’s male employees joined the armed forces, leaving the Bulova factories of that time manned largely by women.

The so-called Bulova “Hack” Watch was equipped with a special lock-down apparatus that allowed for precise synchronization, an asset in the planning of wartime missions. However, Bulova also provided the wristwatches that were issued as official gear for American troops. Many of these had little to do with timekeeping, including altimeters, variometers, telescopes for range-finding on artillery, and time fuses for explosives. In the early 1940s, with World War II threatening and American involvement in the conflict imminent, Bulova entered into a contract with the United States government to produce instruments that would aid the American war effort. Has 15-jewel reliable Bulova movement.” With Lindbergh touting the watch in advertisements as “my pleasure to wear, keeps accurate time and is a beauty,” the Lone Eagle became Bulova’s best-selling watch of the era. This accomplishment earned Lindbergh the Bulova Watch Prize of $1,000 and the opportunity to be the face of the company’s Lone Eagle wristwatch, which commemorated the record-setting flight. The original Lindbergh Lone Eagle, which was priced at $37.50, was described by Bulova as a “handsomely engraved 14-k white gold filled case with non-breakable crystal in back to protect the movement from dust. Here we look at 10 important timepieces from Bulova’s history and discover what they meant for the brand and for the watch industry as a whole.īulova had already become known for several watch-industry firsts - such as standardization of watch parts, launching the first full line of ladies’ watches, and airing the first radio commercial - by 1927, the year in which legendary aviator Charles Lindbergh became the first man to fly nonstop across the Atlantic Ocean.

In this feature from our archives, we explore important watch milestones from Bulova over its 140-plus-year history.įounded in New York City in 1875 by Bohemian immigrant Joseph Bulova, the Bulova Watch Company has been responsible for numerous watch world milestones in its century-plus of existence and continues to innovate well into the 21st Century.

Old bulova watches value for sale on ebay